Salford RLFC is delighted to announce a new apparel partnership with Debeau Performance, the recently launched sportswear brand, ahead of the 2026 campaign.
Through this collaboration, Debeau Performance will lead the development of a new era of Salford RLFC apparel, encompassing the first-team playing kit, training wear, and an extended lifestyle and retail range. The partnership marks a significant step forward for the club as it continues to build a sustainable and professional foundation under the Phoenix Bid leadership.
Items from the new ranges will be released in phases over the coming weeks and made available for supporters to purchase via the club’s official webshop.
A Shared Vision
Debeau Performance was launched last year with a clear ambition to extend its reach within the sports market, delivering high-quality performance wear, leisurewear and lifestyle apparel through a design-led, in-house development approach.
The partnership reflects a natural alignment between two organisations at formative stages of their journeys, each focused on growth, transformation and building a sustainable platform for long-term success. Supporters are encouraged to keep an eye out for upcoming kit releases and a series of competitions, which will be announced in due course.
Club Statement
Salford RLFC Chief Executive Officer, Ryan Brierley, said:
“It’s a pleasure to welcome Debeau Performance as our official apparel partner. Not only do I have a personal relationship with Derek Beaumont, but it feels fitting that both Salford RLFC and Debeau Performance are in the infancy of their respective journeys.
Both parties recognise the huge potential of what can be achieved. As a new leader, I am not afraid of change, and Debeau Performance align strongly with my vision of being transformational, unique and modern. We are very much looking forward to a fresh, exciting and long-standing partnership.”
Debeau Performance Statement
Emma Hadfield, Finance Director at Debeau Performance, added:
“We are really excited to be able to partner Salford RLFC. There is an instant synergy between the club’s ‘rising phoenix’ mantra and Debeau Performance being in its own formation year, underpinned by our strapline ‘Rise Above and Beyond’.
Everyone knows how passionate the club’s leadership is about rugby league and supporting the sport at all levels, and there was a real drive from the outset to make this project happen. It was fantastic to see our Head Designer’s interpretation of the club’s brief deliver a design that was instantly a winner, allowing us to move at pace and ensure a playing kit was ready for the start of the season.
We are also looking forward to supporting the club through strong-performing retail lines that can assist with income streams. Supporters can expect a continual release of new items onto the club’s webshop, and we hope the loyal and passionate Salford fans will wear the garments with pride as the club rebuilds and strives to return to its former glories — and beyond.”
Looking Ahead
This partnership underlines Salford RLFC’s commitment to modernisation and sustainable growth, while reinforcing Debeau Performance’s ambition to work closely with clubs who value collaboration, performance and identity.
Further announcements regarding product releases and timelines will follow in due course.
